Animation entertains the viewer, and provides visual satisfaction, it helps a brand to transfer information more effectively and anchor the company’s ideas in the customer’s heart and mind. Live action videos sometimes require tweaks (like incorporating heavy graphics or text) to ground the information and better engage viewers on particular marketing channels. But animated videos perform well across the board. From TV and social media to websites and digital entertainment outlets, animated videos are capable of striking any balance between fun, casual and professional.
Animated videos also can clearly deliver your message. Especially when your feature topic is complex or abstract, animation is capable of simplifying concepts and explaining them in a highly visual way. If you can’t easily point a camera at it, animation is the answer. It’s why you often see whiteboard videos that explain global logistics, or other animation styles to explain the inner-workings of a complex system or process.
Explainer videos are the most popular use of animation, and because they do such an excellent job introducing various topics, organizations have experienced a 20% increase in conversion rates by using them. Animation also provides context that either cannot be translated effectively through text or gets lost in translation. Check out the videos on this page for a few examples!